Frankly speaking I just came to know on this type of marketing last week. From what I have understood is that this marketing is very useful for small business because it has to do more with the psychological side of human being.
A classical definition of guerrilla marketing is
“Unconventional marketing intended to get maximum results from minimal resources.
“New You Save Money Discover Results Easy Proven Guaranteed Love Healthy Safe”
You can read more on the words for marketing http://itre.cis.upenn.edu/~myl/languagelog/archives/003666.html
Thats it …. if u know more den plz do add comment
–
Altaf